“MOOCH” is the Indian way of designating a moustache. As quirky as they may come across to you as a brand, their products are equally eccentric.A personal touch to the things that they own, makes them unique. What they wish to do at MOOCH, is to bring about a revolution. Do not get blown away, for they won't be firing up a nuclear reactor.What Mooch will be doing, is , change the idea of personalization. Wabi Sabi sport a variety of these quirky diaries for its visitors pick.